THE NEW ERA OF BOSQUE STARTS TODAY
The wait is finally over. After a more than six month discovery and development process with Utility Agency, a local branding agency who has now become family to us as a result of this process, we are thrilled to share with you our new logo and staple can line! We are beyond impressed with Utility's design work to get us here, and are so pleased with this fresh and bright direction.
The process at times was grueling, with (what felt like) a million edits back and forth, and very tight deadlines (some that were even missed) that kept many of us up late at night worrying, and working. In the end though, the final product resulted in a world-class can to match the world-class beer that it will hold; making the struggle to arrive here every bit worth it!
Each can design tells the beer's story in a way that pays homage to the many unique elements that make the Land of Enchantment so special to us. From the ever changing skylines, to the vast mountain ranges found throughout our state, to the river that runs through it all... In between the mountains and the water is where you can always find the Bosque.
Beginning in April, these beauties will be gracing retail shelves across all of New Mexico. Additionally, we plan to launch both Open Space Haze and Cider (name TBD) in 12oz. 6-pack formats sometime in May.
Cheers to this new era of Bosque!