Barrels, Handles, & Snowballs
A wise man told me that starting a business is like trying to get a snowball to roll down a hill. You spend a tremendous amount of time and effort trying to get the stupid thing to gain traction and mass. But then there’s a pivotal moment when the momentum changes. Before you know it, that snowball is getting away from you, and instead of pushing it, you’re running after it. Down a mountain. In the snow. Without shoes. A couple beers deep... But I digress.
I’d like to think that we are at that momentum change. We’ve got some major changes on the horizon that we want you to know about.
Brewing on the small scale can only get you so far. Right now, we double-batch on a 3.5-barrel system into 7-barrel fermenters. 7-barrels sounds like a lot of beer, but it’s a drop in the bucket once you start sending beer outside the walls of the brewpub. We’ve ordered a 15-barrel system and the brewhouse is currently in production and should be delivered by the end of November and some of the fermenters and brite tanks have already started rolling in! This will allow us to start distributing to multiple keg accounts in the near future. Which leads me to my next point.
In the last month, our beers went on tap at Back Alley Draft House, B2B Bistronomy, Boston's Gourmet Pizza, Mario’s Pizzaria & Ristorante (Paseo location), Indigo Crow, The Daily Grind, Nicky V’s, Fat Squirrel and from time to time on the guest tap at Two Fools. Part of the reason for making the jump to a 15-barrel system is that these accounts are just the beginning. We have at least 10 other restaurants that have asked to carry our beer and we haven’t even started a sales initiative! Look for Bosque beers at your favorite restaurants in the near future.
Now that we’re on draft at several locations around the city, we’ve got a deal for you! Take a picture of you drinking one of our beers at any of these locations. Post it on Instagram, Twitter, Facebook, Tumblr., etc., and tag the restaurant you’re at and Bosque and use hashtags: #bosqueontap and #bosquebrewing. Come to our brewpub within a month of posting the picture and we’ll give you $1-off any beer of your choice when you show us the picture on your mobile device (must be 21+ to play).